Mt. Bachelor Property Management Blog

How to Start a Rental Property Business


Lisa Berg - Thursday, February 23, 2023

Learn about how to start a rental property business and how you can benefit from a property management company.

Starting a rental property business can be a profitable and rewarding endeavor. However, it's important to have a solid plan and strategy in place to ensure success. In this blog post, we'll explore the steps you can take to start your own rental property business.

Step 1: Define Your Goals

Before you start your rental property business, you need to have a clear idea of what you want to achieve. This means defining your short-term and long-term goals for your business. Do you want to create a steady stream of passive income? Do you want to build a portfolio of rental properties to sell in the future? Do you want to provide affordable housing for your community?

Your investment goals will guide every decision you make when starting and running your business. For example, if your primary goal is to generate passive income, you may be more focused on finding high-quality tenants who will stay in your properties for long periods. If you're looking to build a portfolio of properties to sell, you may be more interested in finding properties in up-and-coming neighborhoods that are likely to appreciate in property value over time. Additionally, you may want to decide if you plan to run short-term rentals or long-term rentals.

Once you've defined your goals, you can start to develop a business plan that will help you achieve them. Your business plan should outline your budget, target market, marketing strategy, and other important details that will guide your business in the right direction.


Step 2: Create a Rental Property Business Plan


Once you've determined your goals, you need to create a business plan. A business plan will help you identify the steps you need to take to achieve your goals, as well as any potential challenges you may face along the way. Your business plan should include the following elements:

  • Executive Summary: This should be a brief overview of your business, including your investment goals, target market, and strategy for achieving your goals.
  • Market Analysis: This section should include research on the real estate market in your target area, as well as an analysis of your competition.
  • Marketing and Sales Plan: This section should outline your strategy for marketing your properties and finding tenants, as well as your pricing strategy.
  • Financial Plan: This section should include your budget, as well as your expected income and expenses. It should also outline your financing strategy, including any loans or other sources of capital.
  • Management Team: This section should outline the roles and responsibilities of everyone involved in your business, including any employees, contractors, or partners. You can skip this section of the business plan if you are planning on starting a sole proprietorship.

Your business plan should be as detailed as possible, so you have a clear roadmap to follow as you start and grow your business.

Step 3: Determine Your Budget and Secure Financing

Once you've defined your goals and developed a business plan, it's time to determine your budget. This will help you figure out how much you can realistically spend on your rental properties and how much income you'll need to generate to make a profit.

Your budget should take into account the cost of purchasing or leasing property, any necessary repairs or renovations, and ongoing expenses like property taxes, insurance, and maintenance. You should also factor in a cushion for unexpected expenses, like emergency repairs or periods of vacancy.

Before you can start buying properties, you need to secure financing. This may involve getting a loan from a bank, securing funding from investors, or using your own capital. You'll need to determine how much money you'll need to get started and how you'll pay it back.

When securing financing, it's important to have a solid business plan in place. You'll need to convince lenders or investors that your business is a good investment, and that you'll be able to generate a return on their investment.


Step 4: Identify Your Target Market


Once you've secured financing, it's time to identify your target market. This may involve identifying the type of tenant you want to attract, as well as the neighborhood or area you want to invest in. Some factors to consider when identifying your target market include:

  • Age and demographics of potential renters
  • Income levels of potential renters
  • Lifestyle preferences (e.g. family-friendly vs. urban)
  • Access to public transportation and other amenities
  • Proximity to schools, shopping, and other conveniences

By identifying your target market, you can focus your marketing efforts and ensure that you're investing in residential properties that are likely to generate income.

Step 5: Find the Right Properties

Once you've identified your target market, the next step in starting your rental property business is to find the right properties to invest in. This will depend on your budget, target market, and investment goals. You can look for properties in a variety of ways, including:

  • Online real estate listings
  • Working with a real estate agent
  • Attending real estate auctions
  • Networking with other investors

When looking for investment properties, consider factors like location, neighborhood, and potential rental income. You should also have the property inspected to identify any repairs or renovations that are needed.

Step 6: Make Necessary Repairs and Renovations

Once you've found a property that meets your investment goals, it's time to make any necessary repairs or renovations. This will help you attract quality tenants and ensure that your property is in good condition for the long term.

Common repairs and renovations may include:

  • Painting
  • Replacing flooring
  • Updating the kitchen and bathroom
  • Repairing or replacing the roof
  • Installing new HVAC systems

As a rental property owner, when making repairs and renovations, it's important to stay within your budget and not over-improve the property. You should focus on upgrades that will add value and appeal to potential tenants without overspending.

Step 7: Set Rental Rates

After your property is in good condition, it's time to set rental rates. Your rental rates should be competitive with other properties in the area while still allowing you to make a profit. You can use online resources like Zillow to help you determine the average rental rates in your area.

When setting rental rates, it's important to consider factors like:

  • The cost of your mortgage or lease
  • Property taxes
  • Insurance costs
  • Maintenance and repair expenses
  • Your desired profit margin

Step 8: Market Your Rental Property

Now that your property is ready to be rented, it's time to start marketing it to potential tenants. You can use a variety of marketing strategies to attract renters, including:

  • Online listings 
  • Social media marketing
  • Working with a property management company or property manager
  • Hosting open houses and property tours

When marketing your rental property, it's important to highlight its best features and amenities. This may include photos of the property, a detailed description of its layout and features, and other relevant information. Additionally, hiring a property management company is one of the best ways to market your property effectively. Not only will a property management company help you attract reliable tenants, it will help run background checks on potential candidates.

How a Property Management Company Can Help Your Rental Business

A property management company like Mt. Bachelor Property Management can help not only with marketing, but also with tenant screening, placement, and communication, rent collection and accounting, lease and records management, compliance screenings, routine maintenance services, evictions, financial reporting, and more. Starting a rental property business and beginning real estate investing can be a very lucrative opportunity for the business owner. Passive income-producing properties are one great way to take steps towards financial freedom.

Contact us today for more information on our property management services and to get started. We are happy to answer any questions your may have as a first time renter and are excited to support you every step of the way with our different strategies and services!



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